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Life After Fifty (LAF)

Article Pic AARP defines "seniors" as people over 50. The Social Security Administration uses the more arbitrary figure of 65. Marketing Research indicates senior adults do not like to be called "elderly," "senior citizens," or "golden-agers."

Some organizations have tried "Whoopies" (well-heeled older people) as a name. Other have tried "Opals" (older persons with active life styles or "Grumpies" (grown-up, mature people).

But we have chosen LAF (Life After Fifty).


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